Recently, I was chatting with a group of theatre friends online and I brought up this question. What if another pandemic happens this year? And the reactions were (with different shock emojis): “Hello, another pandemic?” “But we just survived one and suffered through it.” “How can you talk about another…

A client once called me in the middle of the night. Why? She was so worried about what to say to her customer when they meet online the next day. She could not sleep. So we had to spend over an hour predicting questions the customer might ask and the best answers to give. This is called predicting sales conversations. — Sales conversations are important for any business. They are how businesses connect with potential customers, build trust, and make sales.

Learning should be a lifelong activity whether you are a writer, filmmaker, comedian, photographer or visual artist. — Learn other things even if they have nothing to do with your creative business. It should not be about improving your craft alone. Learning new things improves your life, helps you discover new ideas you can put into your creative work, and could be fun. And if you commit about…

To build a successful business today, you need to create engaging content. But the process of content creation can be time-consuming and challenging. That’s where ChatGPT, an artificial intelligence (AI) tool, comes in handy. It can help you automate some of the key tasks involved in creating your content. Here…

There is so much advice online on how often to post on social media. Some people think you should post as often as possible, while others think it’s better to post less often but with high-quality content. So, what’s the right answer? There is no one-size-fits-all answer to this question…

If you are a rude or wicked person, people around you may decide it is the way ‘your people’ behave even if untrue. How you dress, eat, behave, or talk tells a story. — It might seem unbelievable to link the survival of our lives and culture to storytelling, but there is a connection. You tell stories through arts, dresses, food, behaviour, and other cultural items. For example, when you wear the traditional clothes of your tribe, you tell other people a story about…

Have you ever read an article and couldn’t understand it? When you read a paragraph many times, but can’t figure out the point of the writing, something might be wrong with the flow of the writing. — Writing with logical flow goes from one sentence to another, one paragraph to the next, without disruption from within the writing. Also, readers love to read without the stress of searching for what the writer is trying to say. …

Change is difficult. Depression and disappointments can disorganize your life and business. You are unable manage your time, grow your business, or track your habits and goals. You probably need money to solve these problems but fail to get it. It’s hard to succeed and be happy in a chaotic…

Your craft is more than an art; you can earn a stable income from it. But some creative people approach writing as if it is a fragile renaissance art. They concern themselves only with the beauty of their work and not the money they can make from it. The artist…